Janty Basha Design Studio

Client: Becton Dickinson

Project: Typographic Study

Details: A typographic study conducted for a medical device company. My task was to study the corporate type family (FS Albert) and formulate a standard system for the treatment of superscripted glyphs for different media and in different sizes to be included in the type styles used by their design team, due to the heavy use of superscript in the company’s literature.

The result was the following formula which produces customized results depending on the type size, the same formula would increase the size of the superscript when it’s too small to improve legibility, and decrease it’s size in bigger sizes to improve aesthetic (note: that the rates of adjustment are only applicable to this type family).

Superscript study